Making your channel pop
First impressions are everything. When branding your Twitch channel, think of it as your own home or business. You want to be able to provide an atmosphere for your guests that is welcoming while also making it your own personalized space that you love. Let’s talk about the ways to enhance the look of your “home” while also setting yourself apart from other streamers.
Choosing a logo for your stream brand
Before you even walk into a business the first thing you’ll see is their logo. Logos are one of the most valuable assets of any business because at a glance you can communicate a style or a theme. Do you love anime, pixel art, skulls? Maybe you like abstract designs or maybe your most valuable asset will be your face and winning smile. Whatever you decide to use as your main image, remember that it should be part of your theme that permeates throughout your whole channel.
Keep it uniform
So you’ve decided on a logo. Good. Now it’s time to develop your theme. Think of it like having a uniform for your employees. There have been psychological studies that show wearing uniforms has many proven benefits for the business, such as brand awareness, company loyalty, and a welcoming atmosphere. Think of all of your “employees” (badges, emotes, panels, notifications, overlays, offline images, etc.) as a support system in your store. They’re all there to further communicate to your viewers what your channel is about and are a crucial part of your stream brand.
All in good time
When starting out, you might not have a clue what direction your channel will go, and that’s ok. While branding your Twitch channel is important, you should take care to make it something you’ll love. Getting a feel for what you like to stream can help you develop a theme for your brand. Once you’re more comfortable, it’s time to get “uniforms” for your “employees”, (aka channel artwork). This is my specialty. I also stream it on my Twitch channel so you can watch and make changes in real-time. Please feel free to contact me there! For more tips, check out our article on how to grow your Twitch channel.
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