It happens to everyone at some point, and it can strike at any point in your streaming journey. You go live and then look over at your statistics and it hits you—you’ve been streaming for 0 viewers. It’s important to know why this can happen, why it’s not always your fault, and why sometimes you might need to evaluate how you approach your streaming.
Dance like nobody is watching … Stream like somebody is
Something a lot of streamers find challenging is staying motivated and excited when they’re streaming to no viewers. However, don’t think that having no viewers means you should take it easy on the conversation! A silent streamer is one of the main reasons a viewer may not stay for long after they encounter your stream, and you need to be providing a way for them to engage with you, even if that’s just talking out loud about what you’re doing or your daily life. Give people a topic to chat to you about, and they may just do that.
Are you streaming the wrong thing, for too long?
Your channel is your creation, and you should stay true to the experience you’re trying to create and what you enjoy doing. But if growth and viewership are your goals, you should hold some principles in your mind when making choices. There are a million fun games and things to stream, and some of them just aren’t that fun to watch. If you’ve been streaming to no viewers on Twitch, make sure you’re not streaming in the wrong category to catch those views and consider if your game is a good fit for streaming, too. Check out our article on growing your twitch channel for why you may not want to stream for too long, either.
Some people still won’t make every stream, because life happens
While some people follow only a handful of streamers and show up to every stream like clockwork, the reality is there are thousands of streamers and your average viewer will be following a bunch of them! While cultivating regular connections with people is a key skill, remember that some viewers will be like an old friend you only catch up with every few weeks. Having other priorities while you usually stream doesn’t mean they enjoy their time with you any less. Try to remember that they’re balancing their time in many areas and enjoy their appearances when they happen.
Do what you can, but don’t take it personally!
It can be extremely demoralizing to put in a lot of effort and not receive the engagement or viewership you hoped for, but it’s important to reflect on the many reasons that may be happening. There will be things you can try doing differently, but there will always be some factors that are out of your control, and understanding that most followers aren’t actively choosing to avoid your stream will help to keep you positive and in the right frame of mind to welcome the next person you get to meet during your stream. Keep your head up and soon streaming to no viewers on Twitch will be a distant memory!